Loading ...As I wrote a month ago, today is White Day. This is the day when men who received a gift of chocolate on Valentine’s Day give some sort of return gift — “okaeshi” in Japanese — to the wives, girlfriends, daughters and female co-workers who gave them something. It’s pure marketing fluff, of course, but kind of fun, and companies are happy to take advantage of the event by thinking of ways to sell products. Even Apple gets into the spirit of White Day their Japan store page, by suggesting that men buy engraved iPods for their better halves as a way of saying “Thanks for the chocolate!”
